Proudly Picky

Naturally fermented  ·  Slow-baked by hand  ·  London-born

Granola, made differently.

Regeneratively grown British oats, fermented with koji and slow-baked by hand. Deeper flavour, satisfyingly chewy clusters, and a breakfast worth looking forward to.

Shop the granolaShop the granola How it’s madeHow it’s made
Picky Black Sesame Granola, 350g pouch Picky Miso Pecan Granola, 350g pouch
Black SesameDeeply nutty, rich and complex. Miso PecanSweet, salty and umami.

Available at

A bowl of Picky granola on a sunlit breakfast table beside a moka pot and glass of water

01  /  Why Picky

Most granolas are made the same way — ours isn’t.

Picky combines regeneratively grown British oats with a traditional Japanese koji fermentation technique; it’s a process that takes longer, but unlocks deeper flavour, satisfyingly chewy clusters and a breakfast worth looking forward to.

We then slowly bake every batch by hand with nuts, seeds and just the right touch of sweetness. The result is a granola that’s layered, satisfying, high in fibre and protein and gentler on your gut.

See how it’s made

02  /  The process

Takes longer. Tastes deeper.

Read the back of any Picky pack and you’ll find the same story: four unhurried steps, done properly.

Back of a Picky Granola pack reading ‘Granola made differently’
  1. 01

    Regenerative British oats

    We start with oats grown regeneratively in Britain — farmed in a way that gives back to the soil, not just takes from it.

  2. 02

    Koji fermentation

    Instead of refined syrups, we ferment quinoa with koji — a traditional Japanese technique — to create a naturally sweet, all-natural binder that’s friendlier on the gut.

  3. 03

    Slow-baked by hand

    Every batch is baked slowly, by hand, with nuts, seeds and just the right touch of sweetness. Longer in the oven means chewier clusters and layered, roasted flavour.

  4. 04

    Picky about everything

    Higher in fibre and protein, free from artificial ingredients, and gentler on your gut. A 350g pouch of breakfast worth looking forward to.

We believe the smallest everyday rituals are worth being picky about.

03  /  Shop

Pick your granola.

Swipe to choose a flavour — or why not try both?

Start tomorrow morning

Black Sesame Granola

350g pouch  ·  naturally fermented  ·  slow-baked by hand

Add to cart · £12.50Add to cart · £12.50

Prices in GBP. Two recipes, one price. Product details

04  /  Things we’re picky about

Six things we won’t budge on.

The Picky mascot inspecting a granola cluster

Worth being picky about.

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